TRULY RESTORING

Acclaimed as a “Miracle in a Bottle.” Affirm works hard with age-defying vitamins A, B, C, and E; rejuvenating oils of immortelle and rosehip; DMAE; and quenching hyaluronic acid – ingredients which have been shown to plump, firm, and perfect your skin with a single application. Light, yet hydrating, this serum is also ideal for oily skin. Affirm is designed as a one-step treatment that combines the power of a serum and the hydration of a moisturizer. Affirm can be used as an eye treatment, all over the face and neck. For a truly restoring experience, apply onto cleansed and toned skin morning and night.

Skin Type

Suitable for all skin types. Especially recommended for oily, mature, and sun-damaged skin. Active ingredients balance the skin’s sebum levels, prevent pores from clogging, and improve the appearance of visible pores.

In the News

“This highly concentrated serum uses DMAE and hyaluronic acid to minimize pores and fix dull skin.”

- New Beauty Magazine

Testimonial

“I have run out of your products and I am on day 5 or so of my [well-known luxury skin care] regimen. This is what has transpired…I am totally broken out and my skin appears parched and dull. I can really notice the difference in overall appearance. When I was using Pure&True products, I was delighted to see my skin in such good condition – a condition I never thought was attainable with my complexion. Now, back on the [old product regimen], I am remembering that this was how my skin looked before Pure&True. I guess it’s safe to say that you have formulated some sort of miracle product!”

- K. L., CA